Digital Brush Gallery - A Haven for Creatives. Partoff launched a service and brand awareness campaign for a gallery of digital brushes for creatives. Our goal was to provide a platform for artists to showcase their work and for consumers to discover and purchase unique digital brushes. We developed a brand identity that reflects the creative and innovative nature of the service, resulting in increased brand recognition and customer engagement.
Reaching the digital artists across the US and EU countries. Awareness through Display and Youtube channels, while the Search ads were optimized to generate leads – new users under the $15 CPA.
The strategy for reaching these artists involves utilizing Display and YouTube channels to raise awareness of the brand and its products. In addition, Search ads are optimized to generate leads and attract new users, with the target cost per acquisition (CPA) set at $15 or less.
Search advertising, on the other hand, involves placing ads in search engine results pages (SERPs) when users search for specific keywords or phrases. By optimizing these ads for lead generation, the goal is to attract new users who may not have been previously aware of the brand or its products.
Ad impressions – 2M
Channels – Google Display Network, Discovery, Youtube and Search
Clicks – 101K
Conversions – 6K
CPA – $4.6
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