Objectives

Reaching the digital artists across the US and EU countries. Awareness through Display and Youtube channels, while the Search ads were optimized to generate leads – new users under the $15 CPA.

The strategy for reaching these artists involves utilizing Display and YouTube channels to raise awareness of the brand and its products. In addition, Search ads are optimized to generate leads and attract new users, with the target cost per acquisition (CPA) set at $15 or less.

Search advertising, on the other hand, involves placing ads in search engine results pages (SERPs) when users search for specific keywords or phrases. By optimizing these ads for lead generation, the goal is to attract new users who may not have been previously aware of the brand or its products.

Project focus – Leads

Ad impressions – 2M

Channels – Google Display Network, Discovery, Youtube and Search

Clicks – 101K

Conversions – 6K

CPA – $4.6

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